Published by the LEAD BELT NEWS, Flat River, St. Francois County,
Missouri, Fri. June 10, 1938: |
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In 1913, when Main Street in Flat River was not much more than a wide place in the
county road, F. W. Davis established the Davis Music Store. With a small stock of
Victrolas, records and kodaks, Mr. Davis began his business. Business prospered, and in 1919 Mr. Davis opened a branch store in Farmington. Much of the success and popularity of the Davis Music Store is due to the fact that Mr. Davis has built for himself a record of courteous fair dealings, which has won for him hundreds of friends throughout this territory. In May, 1931, with the improved highway between Farmington and Flat River and because of the depression, the two stores were consolidated at Farmington and since that time Davis Music Store has served the entire territory from one store. With the passing years, Victrolas were replaced by radios, and now Mr. Davis is still selling the leading make, the "Zenith," whose slogan is "always a year ahead." As player pianos lost their popularity, electric refrigerators began to rise in public demand and the Crosley Shelvador was invented. Mr. Davis sold his first of this make to J. Alva Wampler of Flat River. This Shelvador is still in satisfactory service in Mrs. Wampler's kitchen. Since then several hundred Shelvadors have been delivered by the Davis Music Store to homes in Farmington and the Lead Belt. For the farm home, as well as the home in town with gas -- the Electrolux refrigerator, which has no moving parts, is gaining in popularity. Perhaps no product is more outstanding in comparison with competitive makes than Maytag washers and ironers. Many hundreds of homes have been supplied by the Davis Music Store. Electric cookery, the latest advance to be featured by this store, was demonstrated in 1937 when Mr. Davis sponsored a Cooking School at which nearly 400 women gained a knowledge of Electric Cookery. Again in 1938, cooperating with a local newspaper, another cooking school was held. At first Mr. Davis thought that the electric rate was too high for people to be interested in electric ranges, but he discovered that the Westinghouse Range costs but a little more than kerosene and is far more satisfactory. Many friends of this store cook economically with electricity. Mr. Davis carries a very nice stock of radios, electric refrigerators, electric ranges and small appliances such as irons, toasters, coffee makers, bakers, vacuum cleaners, electric fans, etc. Prior to establishing his music store, Mr. Davis was a professional photographer and
this business he has combined in connection with his store. |
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